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Cultivating resilience

Hospitality and tourism experts research solutions and offer hope for a Covid-wracked industry

August 2, 2022Research and Innovation

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Pandemic ripple effect

Researchers create a framework for understanding the impact of external crises on the B2B sales industry

August 2, 2022Research and Innovation

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Racism in advertising

Kelly Cowart's real-world assignments help prepare the next generation of culturally aware marketers

August 2, 2022Research and Innovation

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"We can't breathe"

HBCU think tank outlines the first steps to remove race barriers in the hospitality industry.

August 2, 2022Research and Innovation

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Faculty Spotlight: Angad Singh Dang

Born in New Delhi, India, Angad Singh Dang is an assistant professor of instruction in the school of hospitality and tourism management at the USF Sarasota-Manatee campus. This summer, he is graduating with a doctorate in education with an emphasis in adult education curriculum and instruction.

August 1, 2022Business News, Spotlights

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USF faculty awarded grant for tourism research exchange in Florida and Serbia

A group of faculty and students from the University of South Florida’s School of Hospitality and Tourism Management will travel to Serbia this fall as part of a U.S. Embassy University Partnership grant.

August 1, 2022Business News, Research and Innovation

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How raised interest rates will impact consumers' household budgets - Fox 13 Tampa Bay

The Federal Reserve raised interest rates once again Wednesday in a battle against inflation, so the cost of borrowing is now more expensive.

July 27, 2022Business News

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Innovative cybersecurity programs poised for major expansion

USF offers undergraduate cybersecurity degrees in the College of Engineering and the Muma College of Business.

July 25, 2022Business News, Research and Innovation

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USF receives a state grant to overhaul the digital information technology course for secondary students

A USF Muma College of Business faculty member with expertise in cybersecurity and information systems is spearheading the modernization of a digital information technology course taken by thousands of secondary students in Hillsborough and Pinellas counties.

July 22, 2022Business News

USF Muma College of Business

Could coffee make you more likely to buy candles? - New Food

Does coffee make you more likely to purchase certain items? An international research team has conducted a study which could answer that very question.

July 21, 2022Business News, Research and Innovation

Pouring Cup of Coffee

Drinking Coffee Can Make You More Impulsive and Cause You To Spend More Money - SciTechDaily

The study found that caffeinated coffee drinkers spent around 50% more money and purchased roughly 30% more products.

July 21, 2022Business News, Research and Innovation

A barista’s design in the foamed milk of a cup of coffee. CREDIT:Associated Press

Drinking coffee before shopping could make you spend more - The Hill

Researchers found that those given caffeine in the range of 25 mg to 200 mg “spent significantly more money and bought a higher number of items.”

July 20, 2022Business News, Research and Innovation

About Business News

Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.