People
Madeline Oliff
Madeline Oliff, Analyst, NAMI Sarasota Manatee Counties/Youth Move Suncoast Project

Madeline Oliff is the Social Enterprise Program Manager at Workshops Empowerment Inc.,
a nonprofit in Birmingham, Alabama, that provides jobs and job training to people
with disabilities and other barriers to employment. She oversees the WE Made program,
a workforce development training program that upskills participants in the food service
and retail industries by making handmade, small-batch goods. The social enterprise’s
line of Southern-inspired baking mixes, fire starters, and all-natural sprays are
now in over 100 stores in 24 states. Madeline made her way to Birmingham by way of
the Venture for America fellowship, a program for aspiring entrepreneurs to make an
impact on mid-sized innovation ecosystems. Madeline served as the Marketing and Communications
Coordinator at the Economic Development Partnership of Alabama for her fellowship
post before transitioning to Workshops Empowerment Inc.
Madeline is originally from Chicago and most recently lived in the Boston area while
studying at Tufts University. A 2020 graduate, she studied Sociology with a concentration
in Social Inequalities and Social Change, American Studies with a concentration in
Urban Education, and minored in Urban Studies. While at Tufts, she worked with Dr.
Margaret McGladrey, a postdoctoral scholar of Civic Studies. Together, they evaluated
the Girl Project, a critical media literacy education program in Lexington, KY, using
the Youth-led Participatory Action Research method. This analysis included quantitative
and qualitative data into NVivo 12 on gender identity and feminist propensities. Their
work has since been published in Cultural Trends, entitled “Re-envisioning media literacy
education as feminist arts-activism.”
Since graduating from Tufts, Madeline has completed the Nonprofit Management Certificate
through Duke University. She hopes to attend graduate school for Public Administration
in the future. Outside of work, Madeline is a member of the Rotaract Club of Birmingham
and serves as the Chapter Advisor to Magic City BBYO. She also serves as the Service
co-chair on the Prosper Birmingham Advisory Board.