Foundations of NIL
Meet the Instructors

Lauren Hoselton
Lauren Hoselton is one of thousands of student-athletes whose life was impacted when teh NCAA passed the NIL. She was a D1 athlete and booked nearly two dozen deals (and declined twice as many!). She is now the CEO of Total NIL and a director of communications and player development at The Grove Collective. She is a registered sports agent and has helped 150+ student-athletes capitalize on NIL opportunities.

Jon Schwartz
Sports executive Jon Schwartz recently served as senior vice president of communications,
marketing, digital and social media for the Big Ten Conference. He previously served
as senior vice president, communications and public affairs for the Natioanl Football
League and his career includes stops at NASCAR, Bank of America and Mastercard. He
is an adjunct professor in NYU's Tisch Institute for Global Sport, where he has helped
students worldwide transition from college to the workforce.

Mercedes Sapp
Mercedes Sapp is a coordinator for student-athlete enchancement for USF Athletics,
wehre she helps students with NIL education, DEI, personal branding, and finance.
She compted as a Division I athlete and cmes from a storied sports family. Her father
was a sever-time NFL Pro Bowler, 2022 Super Bowl Champie and 2013 Hall of Famer. Her
mother played soccer and her brother is a current collegiate athlete.